Vancouver Live! Video Screen Advertising Program
Program Criteria and Priorities
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General Eligibility Criteria
Applicants must meet ALL of the following criteria. Applicants must be:
- registered as non-profit societies in British Columbia for at least six months;
- be an organization with an arts and cultural mandate;
- based and active in the City of Vancouver; and
- provide arts and cultural programming or activities that are open to the public, publicized city-wide, and take place within the City of Vancouver boundaries (not in other Lower Mainland municipalities).
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Ineligible Activities and Organizations
While the following list of groups and activities are not eligible for airtime under this program, they may be eligible to purchase space at the non-profit rate directly from the screen owner. For more information, see Section 6: Purchasing Airtime.
The following organizations WILL NOT be eligible for campaigns as part of the Vancouver Live! program:
- Any group not able to meet ALL of the eligibility criteria listed above
- Any group whose primary mandate is sport or fitness
- Educational, political or religious organizations
- Community service organizations
- City of Vancouver departments or branches. Cultural Services may use the screens for promotional campaigns in support of the City’s creative and cultural sectors
Promotion of the following activities or events is NOT eligible:
- conferences, workshops, and other forms of training;
- lotteries or contests;
- events that are largely or exclusively fundraisers;
- sporting events which include an ancillary cultural component.
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Program Priorities
The following priorities will be taken into consideration when allocating space:
- Organizations currently funded by the City of Vancouver through cultural grants will receive priority over other non-profit arts organizations
- Campaigns which have a specific time frame, show, or event associated with them will be given priority over general awareness or informational campaigns
- Ticketed events will receive priority over free events
- Organizations accessing the program for the first time in a calendar year will be given priority over organizations that have already run at least one campaign
- Organizations promoting an event for which the organization was created (ie. festivals), or that are a one-time occurrence (as opposed to a series or season) will be given priority over organizations with multiple events
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