Schedule
| September 22, 2011 | Competition launched |
| October 13, 2011 | Acceptance of questions deadline |
| October 20, 2011 | Answers to questions posted on website |
| November 2, 2011 | Registration deadline |
| November 4, 2011 | Submission deadline |
| November 9, 2011 | Jury deliberation (for both streams) |
| November 21-27, 2011 | Online Voting for People’s Choice Award (combined streams, non-cash prize) |
| December 1, 2011 | Celebration event with guest speakers and presentation of winning entries |
