Home > About Vancouver > All News > OneCard’s universal access increases participation and recreation program uptake across city

OneCard’s universal access increases participation and recreation program uptake across the city

May 27 2014

“The report clearly shows the OneCard’s success especially around increased facility usage across Vancouver and more participation by people with limited financial means,” said Park Board Chair Aaron Jasper.

OneCard

Vancouverites are staying active and having fun in record numbers, says a recent report on the Park Board’s new OneCard. 

Increased access to the entire network of pools, rinks, and centres

The single, system-wide pass has significantly increased access to the entire network of pools, rinks, fitness centres and community centres since its launch last summer, according to the results of a KPMG study commissioned by the Park Board to determine the impacts that the introduction of the card has had on usage patterns and the demographic profile of users. 

Residents have overwhelmingly embraced the card since its launch, with more than 115,500 OneCards issued as of April 30, 2014. 

“The report clearly shows the OneCard’s success especially around increased facility usage across Vancouver and more participation by people with limited financial means,” said Park Board Chair Aaron Jasper. “It’s great to see so many local residents benefitting from the popular pass to explore and enjoy the City’s first rate public recreation."

Universal access for residents of all ages, abilities, and incomes

The no cost card provides universal access to Vancouver’s recreation system for residents of all ages, abilities and income no matter where they live or work. Loadable with Flexipass and 10 visit options, OneCard is valid at 13 swimming pools, eight ice rinks and 24 fitness centres, and at participating community centres across the city. 

It has a built in 50 per cent Leisure Access Program subsidy for qualified low income residents. OneCard is a joint initiative of the Park Board and 16 community centre associations.

Recreation facility business has increased by 25 per cent

The OneCard is attracting new business to Vancouver’s recreation facilities. In 2013, the number of recreation users increased 25 per cent and of these, 18,000 became ongoing customers. Registered users attended 4.7 million program sessions in community centres, pools and rinks, with 84 per cent of the programs delivered by community centre associations. 

Residents are now broadening their recreation experience with the OneCard – a quarter of users visit more than one community centre with the new card. And, it has increased inclusivity with 37 per cent more Leisure Access participants taking advantage of expanded program options now available to residents with financial barriers.

Ninety-five per cent of OneCard users are Vancouver residents, 74 per cent are adults, seven per cent travel outside their catchment area, and OneCards are used primarily at pools and fitness centres (95 per cent). 

Improved equity and access

Through the successful introduction of the OneCard, the Park Board has taken significant steps towards achieving its public policy goals of improved equity and access to recreation: 

  • Equity among community centres – through the elimination of membership requirement for programs
  • Access to a network of community centres – through expanded scope of Park Board multi-visit products, for example, Flexipass to community centre association operated fitness centres
  • Access for all citizens – through acceptance of the Leisure Access subsidy program for low income residents at community centres, and a broader range of available association programs
  • Operational sustainability and accountability – through the updating of the Park Board’s online registration system expected in 2015

 Read the Park Board agenda and report presentation

Find out how to get your OneCard

Get your OneCard today!

OneCard

Use a system-wide card that gives you access to Park Board pools, rinks, fitness centres, and more.