We are excited to launch I Love Broadway, a digital campaign to remind people that Broadway businesses are open during construction of the Broadway Subway Project.
Love your neighbourhood
The goal of our campaign is to increase awareness that Broadway businesses are open during subway construction and to generate support for this important corridor.
As of May 25, 2021, the campaign will run on social media channels at key times in the spring and fall of the next two years. We’ll be focusing our digital advertising on people who live or work in the Central Broadway area to build neighbourhood pride with those who frequent the area the most.
To maximize impact, we will deliver four phases of marketing activity over the next two years:
- Spring and fall 2021
- Spring and fall 2022
How to get involved
You can help maximize the impact of the campaign for your business and the Broadway Corridor by:
- Downloading the campaign graphics and sharing them on your social media channels starting May 25
- Following our social media channels and repost our content from:
- Showing your love for your neighbourhood by placing the provided decal on your front window or door if you have a ground floor business
Get updates and follow-up survey
Please provide your email address so we can share updates
and a campaign-feedback survey with you later in June.
Learn about construction and timelines
The Broadway Subway Project is being delivered by the provincial government and its contractor.