Welcome Broadway business owner

We are excited to launch I Love Broadway, a digital campaign to remind people that Broadway businesses are open during construction of the Broadway Subway Project.

Love your neighbourhood

Goal

The goal of our campaign is to increase awareness that Broadway businesses are open during subway construction and to generate support for this important corridor.

Campaign details

As of May 25, 2021, the campaign will run on social media channels at key times in the spring and fall of the next two years. We’ll be focusing our digital advertising on people who live or work in the Central Broadway area to build neighbourhood pride with those who frequent the area the most.

To maximize impact, we will deliver four phases of marketing activity over the next two years:

  • Spring and fall 2021
  • Spring and fall 2022

How to get involved

You can help maximize the impact of the campaign for your business and the Broadway Corridor by:

Get updates and follow-up survey

Please provide your email address so we can share updates
and a campaign-feedback survey with you later in June.

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Learn about construction and timelines

The Broadway Subway Project is being delivered by the provincial government and its contractor.

Learn more about the project

Campaign questions?