Musicians performing on stage

Vancouver Music Strategy

The Vancouver Music Strategy supports music and musicians working and living here by addressing gaps and opportunities in our city’s music ecosystem and embracing Vancouver’s vibrant and diverse music communities.

The framework for action, approved by Council in September 2019 as part of Culture|Shift, includes strengthening collaboration between government, community, and industry, engaging audiences, generating economic growth, promoting music tourism and education, and removing municipal barriers, to create a dynamic, sustainable, and resilient music sector for generations to come. 

Review the full Vancouver Music Strategy (18 MB)

Learn about the Vancouver Music Task Force and its members

What's happeningCouncil report: recommendations

Vancouver Music Strategy recommendations include both City-led and industry-led recommendations to address challenges and opportunities across the music sector, and have been incorporated into Culture|Shift, Vancouver’s new culture plan for 2020-2029. 

View a full list of recommendations and actions (74 MB)

Vancouver Music Fund

The Vancouver Music Fund ($300,000), approved by Council in January (119 KB), and administered by Creative BC, is the first music-specific investment of its kind in North America - and the first civic or municipal grant in Canada - directly dedicated to supporting Indigenous peoples and a variety of underrepresented groups.

View the full list of Vancouver Music Fund recipients

Key priorities

The Vancouver Music Strategy development has been guided by the Vancouver Music Strategy Steering Committee and Advisory Committee, who have examined the strengths, weaknesses, and gaps that exist within Vancouver’s music ecosystem.

Key strategic themes have been identified: 

  • Artist development
  • Audience engagement
  • Industry development 
  • Municipal support
  • Music ecology 
  • Music education
  • Music tourism 
  • Spaces and places

The strategic themes, along with recommendations from all phases of engagement, will be presented to Council for their direction in September.

Contact us

Have ideas or questions about how we’re shaping the future of music in Vancouver? Contact us at music@vancouver.ca