Musicians performing on stage

Vancouver Music Strategy

The Vancouver Music Strategy embraces our city's vibrant and diverse music scene and aims to support music and musicians working and living here.

To develop the strategy, we're assessing Vancouver's music ecology by determining its social and economic impact, and identifying gaps in the music sector.

The strategy will be used to increase integration and awareness for the music industry and community.

What's happening

City-funded programs for Indigenous and underrepresented communities

Creative BC is administering $300,000 in Vancouver Music Fund grants as a dedicated call to support Indigenous and underrepresented communities. The programs are:

  • Demo Program: Supporting new and emerging artists to create demo recordings and engage in mentorship and skill development with a BC producer
  • Music Video Program: Supporting the creation of music videos for new and emerging artists
  • Industry Catalyst Program: Supporting projects that develop Vancouver’s music ecosystem and build the capacity of underrepresented groups

Apply by July 24.

Learn more and apply

Early findings and key priorities

The Vancouver Music Strategy development has been guided by the Vancouver Music Strategy Steering Committee and Advisory Committee, who have examined the strengths, weaknesses, and gaps that exist within Vancouver’s music ecosystem.

Key strategic themes have been identified and will guide the next phase of engagement. These include: 

  • Artist development
  • Audience engagement
  • Industry development 
  • Municipal support
  • Music ecology 
  • Music education
  • Music tourism 
  • Spaces and places

The strategic themes, along with recommendations from all phases of engagement, will be presented to Council for their direction in September.


  • 2016 - 2017

    Gather input from advisory committee and voices across the music sector to identify gaps and analyze the contribution of music to the city

  • 2017 - early-2018

    Engage with the public through surveys, interviews, and roundtables

  • July 2018

    Interim report approved by Council

  • April-June 2019

    Announce Vancouver Music Fund grants to support Indigenous and underrepresented communities, artists, groups, and projects

  • June 2019

    Host focus groups and community conversation series for public input on draft Music Strategy recommendations

  • We are here
  • September 2019

    Present final Music Strategy report based on public input, expert advice, and ecosystem assessment to Council

Contact us

Have ideas or questions about how we’re shaping the future of music in Vancouver? Contact us at