Vancouver Live! Video Screen Advertising
Program Information
Home :: Program Criteria and Priorities :: Making the Request for Airtime :: Creating the Promotional Spot :: Deadlines
As with the City’s Transit Shelter Advertising Program, the Vancouver Live! Program provides eligible non-profit arts organizations with the opportunity to display free promotional messaging about arts and cultural events and activities that are open to the public. Requests are accepted year-round with monthly deadlines.
View campaign video, schedules and deadlines for Download a printable copy of the complete guidelines This introduction will play in advance of the program’s promotional loop.
[ watch video in external player 1.56mb, 16 seconds] Windows Media Player is required to view the video
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Learn more about the programWhat is it?Who is eligible to request space?I think I’m eligible! How do I get access?What do I need to know about creating an ad? |
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Overview
Through this program, a set amount of airtime is available each day to broadcast promotional messaging on behalf of the non-profit arts community. The medium is pair of visible outdoor video screens, installed on the facade of a commercial building located at the north-east corner of Robson and Granville in downtown Vancouver. One screen faces west, the other faces south. The screens measure approximately 20 x 15 feet (approximately 6.1 x 4.6 metres) each, and are capable of full-colour, and full-motion display.
At full capacity, a total of 2.4 hours per day is available which is broken into a repeating 2-minute promotional loop. The remaining broadcast time is devoted to commercial advertising controlled by the owner.
What does this mean in terms of frequency?
- The loop is anticipated to run approximately 72 times a day
- Which is approximately 3 times per hour!
- An ad running as a part of Vancouver Live! will be shown approximately 144 times a day.
This promotional opportunity is made possible through a partnership between the City of Vancouver and Tourism Vancouver. The screens are owned by Bonnis Properties, and operated by CoreVision Media.
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Description
Eligible arts organizations are invited to request airtime from the program in order to run promotional campaigns. There is no cost for the airtime; however the program does not provide funding for design or production. Organizations are responsible for supplying a broadcast quality spot.
Promotional campaigns are approximately 10 seconds in length, silent, and may take full advantage of the colour and motion capabilities of the screens. Campaigns can be as simple as animating the graphical elements of a poster, or as complex as shooting and fully producing a spot.
While the industry standard is a 2-week run, an organization may currently request up to eight. On average, organizations can expect to be allocated four weeks.
In order to distinguish arts & cultural content running as part of this program from the commercial content run by the screen’s owner, Vancouver Live! campaigns will be packaged into a repeating, 2-minute, cultural loop. This is comprised of an introduction, 10 promotional messages, and tag. The loop is shown throughout all hours of the day.
In addition, the City of Vancouver, through the Office of Cultural Affairs is working with Tourism Vancouver to identify additional opportunities for organizations to extend the reach of their video campaigns at no additional cost.
For more information see:
Proposed Video Signs - 798 Granville Street ~ The report approved by Vancouver City Council on October 23, 2003.
CoreVision ~ For those looking to explore the purchase of time on the video screens.
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Related Programs and Opportunities
- Community Web Pages ~ A widely used resource of what’s happening in Vancouver. Arts and cultural organizations are encouraged to ADD public events to the calendar.
- Poster and brochure distribution in Park Board facilities ~ Distribution of 10 pre-bundled brochures and/or 1 poster to each Community Centre in Vancouver.
- Poster and brochure distribution in Vancouver Public Libraries ~ Distribution of 25 pre-bundled brochures and/or 1 poster to each branch in Vancouver.
- Poster cylinders
(94kb) ~ The City provides locations around the city where you can promote your event through postering. Posters on street furniture or hydro poles will be removed.
- Street Banner and Flag Program ~ Managed by the City’s Engineering Department.
- City Hall Lights Program ~ A multiculturalism initiative administered by a staff group consisting of the Engineering Services, Building Management Services, Equal Employment Opportunity Program, Social Planning Department, and the Vancouver Park Board.
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